Kevin
Frank

End-to-end brand identity overhaul for the world's longest-running VR medical simulation company — rebuilt from the ground up to serve three distinct markets: nursing education, emergency medical services, and military medicine.

• New logo system, typography, color palette, and brand guidelines
• Website redesign aligned with a $20M+ DOD-funded platform
• Visual language consistent across all three verticals
• Supported acquisition by Madison Industries in 2024

Designed and produced the full booth, signage, and collateral system for 50+ trade shows per year — spanning medical simulation and military training conferences across the U.S. and internationally.

• Scalable booth display system adaptable to multiple booth sizes
• Consistent branded experience across all domestic and international events
• Print-ready production files delivered on aggressive timelines

Led the end-to-end redesign of Blendtec.com and managed the full retail packaging library for a consumer brand sold in 90+ countries — covering creative direction, copy, layout, and production across 20+ SKUs.

• Full website redesign from creative direction through final production
• Packaging system across 20+ SKUs — boxes, jar art, and touchpad graphics
• Brand consistency maintained across a global distribution footprint

Built the brand identity and Webflow website for Show Up Utah, a statewide nonprofit initiative. Partnered with the First Lady of Utah's office to produce print materials, banners, and advertising supporting community-impact campaigns across the state.

• Full Webflow website design and build
• Brand system spanning digital and large-format print channels
• Print materials, banners, and advertising for statewide campaigns