Brand Design / Senior Graphic Designer / Web & Marketing
2016 — Present
SimX — VR Medical Simulation · 2023–2025
SimX is the longest-running VR medical simulation company, serving nursing programs, EMS, and military medicine. As their only designer, I was responsible for the brand's complete visual output — the rebrand, the website, the tradeshow program — through to the company's acquisition by Madison Industries.
Blendtec — Consumer Appliances · 2018–2023
Blendtec sells in over ninety countries, which means every design decision shows up in a lot of places. Over five years I worked across the full redesign of Blendtec.com and the retail packaging library — the boxes, the jar artwork, the touchpad graphics — keeping it all recognizably one brand.
Show Up Utah — Statewide Nonprofit · 2022–Present
Show Up Utah is a statewide community-impact initiative run in partnership with the First Lady of Utah's office. I designed the identity and built the site in Webflow — one visual system that needed to work equally well as a social graphic and as event signage several feet tall.
Capabilities
Experience
I think things through first — then I make them.
I'm a brand and graphic designer based in Salt Lake City. For most of the past decade I've been the only designer in the room — which means the strategy, the craft, and the production deadlines have all been mine to carry. I've come to like working that way.
At SimX, a VR medical simulation startup, that meant handling the complete rebrand, the website, and a tradeshow program that ran to fifty-plus events a year — up through the company's acquisition. Before that, five years at Blendtec taught me how to keep a global consumer brand consistent across every touchpoint, from the homepage to the retail shelf.
I work in Adobe Creative Suite, Figma, and Webflow, and I've folded AI tools — Midjourney, RunwayML, generative 3D — into my process where they genuinely speed things up. I'm comfortable anywhere between brand strategy and final production files.
Open to new opportunities